SEMA: Kevin Hart’s Muscle Car Crew Keynotes Opening Day

Winning Hart and Minds

Kevin Hart’s Muscle Car Crew entertained Showgoers with expanded stories about their inaugural television series and what it’s been like to immerse themselves into the car culture. As keynote speakers on the SEMA Show’s opening day, cast members joined television personality Chris Jacobs at 10:00 a.m. on Tuesday, November 1, at the Paradise Event Center.

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With Jacobs hosting the interview, the discussion tapped into the unique passion that unites the automotive industry. Like the MotorTrend series that chronicled their experience, the SEMA Show keynote address was about having a good time and making connections.

“Kevin Hart’s Muscle Car Crew represents SEMA’s membership and the tremendous enthusiasm we all have for this culture,” said Pamela Brown-Matthis, SEMA director of education. “Their story is driven by passion and a deep love for all things automotive.”

The keynote address was part of a new component of the 2022 SEMA Show Education Program. Five keynote addresses will be held during the week, with each keynote address featuring iconic industry personalities who will educate while entertaining. Speakers include car enthusiasts, thought leaders, innovators and entertainers who bring fresh perspectives and innovative ideas to help elevate and strengthen attendees’ business and personal growth strategies.

Legendary NFL running back Emmitt Smith, who became a NASCAR Xfinity Series team co-owner last summer, anchors the week as the keynote speaker for Friday, November 4. Other keynotes will be announced at a later date.


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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit, or